Building the institutions and encounters that hold complex societies together.
Strategic advisory, missions and delegations that build trust between faith communities across Canada and the Gulf, grounded in lived knowledge of why that trust holds in some places and breaks in others.
The Premise
Pluralist societies don’t hold together on their own. People of different faiths can share a city for generations and still be turned against each other, particularly when that division is funded from outside.
Trust has to be built deliberately and then protected. That requires two things working in parallel: encounter strategies that bring people and their leaders into shared work and shared interest, and institutions with the governance, leadership and credibility to sustain that work and defend it against radicalization.
The states that understand this treat interfaith diplomacy as a matter of national security, and invest in it accordingly.
This is the work of Majority Public Affairs. We design encounter strategies through interfaith diplomacy, and build the institutions that defend them.
Who We Work With
Governments and public leaders building policy on social cohesion, prevention and security.
Philanthropists and foundations who want their giving to strengthen the institutions and relationships that protect communities.
Institutions under pressure: faith, policy and community organizations that need to stay credible, independent and trusted.
Approach & Framework
01. Missions & Delegations
We design missions for parliamentarians, philanthropists and business leaders to societies that treat coexistence as part of their national security.
02. Institutional Resilience Design
Institutions without strong governance become easy targets for capture. We help governments, faith institutions and communities build the structure, leadership and partnerships that keep them credible and independent under pressure.
03. Counsel & Prevention
Discreet strategic counsel for Cabinet-level leaders, boards and founders on prevention, counter-radicalization and interfaith diplomacy, along with keynotes and private briefings.
Principal Advisor
Nika Jabiyeva is the Principal of Majority Public Affairs. She has counseled Cabinet-level leaders, designed encounter strategies and missions across faiths, and built alliances across Canada, the Gulf and the wider Muslim world.
Her work strengthens the institutions that hold complex societies together, and defends them against foreign-funded radicalization.
A recipient of the King Charles III Coronation Medal for interfaith engagement in Canada, she speaks on why some institutions last for generations, why diverse societies fracture under pressure, and how they can be defended.
The How
Discretion Trusted advisor to government leaders across Canada and the Gulf. What is discussed in the room stays in the room.
Curation Engagements are designed with senior practitioners, faith leaders, and specialists selected for fit and a shared commitment to the long-term legitimacy of the work.
Alignment Grounded in cultural realities and long-term objectives. No generic playbooks. No theatre.
Proven at Scale Built organizations nationally, designed national interfaith frameworks, and assembled coalitions that held when trust was most at risk.